Players 1st

Who it's for

Same data standard. Different questions.

A private club and a resort don't chase the same numbers. The platform starts from the KPIs your business actually runs on.

Customers · run your business on the platform

Four members sit over coffee on the clubhouse terrace after their round, bags against the wall and the course beyond.

Private member clubs

Keep the members you have

Member satisfaction tied to dues revenue, visit patterns by segment, and early warning on the members drifting away, with the outreach drafted.

Member CSAT78 · +3
Dues at risk, next renewal$214,000
Visits, members under 40−12%

Leads with · member registry + surveys

Two golfers wait on the first tee beside the starter's hut at dawn, mist lying over the valley behind them.

Public & daily-fee courses

Fill the tee sheet at the right price

Utilisation by day and window, green fees against your local market, and pricing proposals for the hours that sit empty.

Tee-time utilisation68%
RevPATT vs market$31 · $38
Green fee vs market−$7

Leads with · tee sheet + regional benchmark

Two golfers push their trolleys up the fairway, talking, with the lake and the next group behind them.

Resorts

One guest, whole stay

Guest experience across golf, F&B and lodging in one view. See which part of the stay drives return visits and package revenue.

Guest CSAT, whole stay84
Revenue per stay$612
Return rate vs peers31% · 38%

Leads with · golf + F&B + lodging

A greenkeeper rakes a bunker beside the green at first light, mist over the course behind.

Multi-course operators

Every course, one standard

The same KPIs measured the same way across the portfolio. Compare sites honestly, spot the outliers, and move what works from one course to the rest.

Sites on one standard6
RevPATT spread, best to worst$19
Group rounds, YoY+2.1%

Leads with · portfolio KPI grid

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On your own data, for your type of course

Partners · build the standard with us

Golf never had a common benchmark. We're building it with the bodies that run the game.

National federations

See the whole nation's game

National survey programmes and business intelligence across every affiliated club: participation, health of the game, and the evidence for policy and funding.

Owner & operator associations

A benchmark as a member benefit

Rounds-played and KPI reporting programmes your members join through you. Each club sees its own position; the industry gets its standard.

Industry & governing bodies

Research on real data

Anonymised, aggregated data from 3,000+ golf courses for research, reporting and the long-term health of the game. It is the work we do with The R&A.

See the projects →

With GCAE · NGCOA Canada · The R&A · IAGA · NGF

The same platform also runs member and participant experience for a number of federations beyond golf, by invitation. If that's you, talk to us.

Whichever seat you sit in, it starts with a conversation.

3,000+ golf courses · 20+ countries · trusted by the industry

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